I find the gap between human intuition and business logic — then design the bridge.

I became a designer because I was drawn to the space where design and business meet — where what people need and what people want aren't always the same thing, and the work is figuring out how to honor both.

Before I was a product designer, I was a designer on the Trend Research & Forecasting team at Macy's — working across presentations, video, and digital communications to translate the forecasters' big ideas into visual stories that partners and stakeholders could act on. The forecasters identified the signals — runway trends, cultural shifts, emerging consumer behavior. My job was to make those signals land — turning data and observation into something people could actually act on.

I'm drawn to products that sit at the intersection of AI, human behavior, and business strategy. I believe good design doesn't just solve problems — it makes the solution feel inevitable.